Around the Sun Devil Promotions office, we’re big believers in the value small businesses create. That’s why we’re excited for Small Business Saturday on November 30. That’s right between Black Friday and Cyber Monday, so it’s the ideal time to attract consumers getting their holiday shopping into high gear. You can bet that a lot of people will be dropping by their local shops to save some money and bolster their community.
As a smaller operation, we have a lot of respect for what goes into making your name and building long-term success. With that in mind, we couldn’t be happier that Small Business Saturday has become a big deal in such a short time. The holiday was started by American Express in 2010 and keeps getting a little bit bigger every year.
We’re committed to spreading the word about this unique day this and every year. Social media is a big part of the plan, with promotion through these outlets becoming every bit as important as in-store marketing efforts. That’s not to say flyers and posters aren’t effective, though. American Express actually provides a simple flyer template for small businesses here.
Everyone on Team Sun Devil Promotions is excited to check out the deals our local small firms offer up on Small Business Saturday this year. To learn more about how we support smaller operations both in our area and beyond, follow Sun Devil Promotions on Instagram.